Imi truly ATE for Wendy's at London Fashion Week, leading the way to a new type of influencer content for 2026
At 86 Talent, we take influencer strategy and development seriously. So, kicking 2026 off in serious style, we took our first group of influencers away for three immersive days of strategy, fun and incredible food and accommodation.
Emily drills down into the nitty gritty of negotiating campaign contracts in 2026... it's down to much more than the deliverables...
86 Talent's latest addition to the team - Josie - walks us through her thoughts from her first month on the job.
Sarah headed to the Ann Summers Valentines event recently, here's some behind the scenes...
As we move into 2026, we are talking to our creators about something far more strategic and something the smartest creators are already doing - they’re shifting or planning their focus towards something far more valuable: ownership.
Recently, 86 Talent's Fashion Lead Mariella Cunningham hosted a panel with creators and influencer‑marketing leads that gave a really honest look at what’s actually working in beauty and fashion right now. The big theme? Audiences are switched on, creators are pushing back, and brands are having to rethink how they work.
Trial Reels are a great way to reach a new audience, test a new strategy, reinvigorate a stagnant account and help you pivot if you're changing direction. Are you optimising growth with Trial Reels on Instagram?
86 Talent is delighted to announce the launch of our Fashion Roster; championing exceptional, diverse and creative talent in the UK fashion space, we are excited for what 2026 has in store.
Blending bold style with storytelling, our talent Lara, content creator and fashion stylist (@laraemmastylist) brings her unique vision to her latest collaboration with Burberry alongside her fabulous neighbours Josie and Charlie.
Emily headed to Paris recently to launch the collaboration between Clivet and ASC.
86 Talent is delighted to announce two winning bronze for two prestigious awards at the Global Influencer Marketing Awards.
86 Talent announced as a finalist in three categories at the UK Agency Awards 2025
Discover the importance of personal branding for influencers in today's digital world. Learn how a strong, authentic brand builds trust, attracts partnerships, and sets you apart in a crowded space.
Influencer marketing is evolving, with creators now shaping brand strategies from the start and playing a key role in authentic, cultural storytelling. As AI influencers rise, maintaining human authenticity, trust, and values is more important than ever. Creators are true partners in building long-term brand identity—it's no longer just about amplifying messages but shaping them.
86 Talent has been shortlisted for two prestigious awards at the Global Influencer Marketing Awards: Best Boutique Talent Agency and Game-Changing Leader of the Year for founder Melissa Ritchie. This recognition highlights our commitment to authentic, innovative influencer partnerships and celebrates Melissa’s visionary leadership. We’re grateful for the support of our clients, creators, and partners and look forward to continuing to elevate influencer marketing with integrity and creativity.
Attending the PRWeek UK x Campaign Influencer 360 Conference was a rewarding experience, shedding light on the evolving landscape of influencer marketing and talent partnerships. The event highlighted key themes that resonate deeply with modern brand strategies—most notably, the shift towards personal, long-term relationships rooted in genuine human connection. In this blog, I’ll share four essential takeaways from the conference that underscore how brands can foster authentic advocacy, embrace meaningful collaborations, prioritize authenticity over algorithms, and redefine success in influencer campaigns. Whether you're an industry veteran or just getting started, these insights reveal the future of influence—where authenticity and strategic partnerships are everything.
We recently hosted a Strategy Day for our creators which brought together an inspiring group of people for a full day of learning, reflection, and big ideas. The day was all about helping our talent understand what brands are really looking for, strengthen their personal brand, and get future-ready in an ever-changing industry. Here’s a full recap of what we covered.