News

Here you'll find a mix of industry insights, campaign highlights, and updates on the events and gatherings that bring our community together. At 86 Talent, we’re committed to transparency, ethical content creation, and championing inclusive representation — and that extends to how we share what we’re learning and building. Whether it’s a behind-the-scenes look at recent collaborations or a round-up of thought-provoking trends, this is where we keep you in the loop.

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Industry News

86 Talent Shortlisted for Two Prestigious Awards at the Global Influencer Marketing Awards

86 Talent has been shortlisted for two prestigious awards at the Global Influencer Marketing Awards: Best Boutique Talent Agency and Game-Changing Leader of the Year for founder Melissa Ritchie. This recognition highlights our commitment to authentic, innovative influencer partnerships and celebrates Melissa’s visionary leadership. We’re grateful for the support of our clients, creators, and partners and look forward to continuing to elevate influencer marketing with integrity and creativity.

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Events

Influencer 360: The Future of Talent Partnerships

Attending the PRWeek UK x Campaign Influencer 360 Conference was a rewarding experience, shedding light on the evolving landscape of influencer marketing and talent partnerships. The event highlighted key themes that resonate deeply with modern brand strategies—most notably, the shift towards personal, long-term relationships rooted in genuine human connection. In this blog, I’ll share four essential takeaways from the conference that underscore how brands can foster authentic advocacy, embrace meaningful collaborations, prioritize authenticity over algorithms, and redefine success in influencer campaigns. Whether you're an industry veteran or just getting started, these insights reveal the future of influence—where authenticity and strategic partnerships are everything.

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