Blending bold style with storytelling, our talent Lara, content creator and fashion stylist (@laraemmastylist) brings her unique vision to her latest collaboration with Burberry alongside her fabulous neighbours Josie and Charlie.
Blending bold style with storytelling, our talent Lara, content creator and fashion stylist (@laraemmastylist) brings her unique vision to her latest collaboration with Burberry alongside her fabulous neighbours Josie and Charlie.
In just a few short months under 86 management, Lara has gone from emerging creative talent to fronting a campaign with one of the world’s most iconic luxury fashion houses. Known for her bold, maximalist fashion sense and infectiously joyful content, Lara has built a loyal following through her unique storytelling and authentic connection with her audience.
Lara’s viral moments on TikTok with her 80-year-old neighbours, grabbed mass attention with organic posts reaching 6M views alone on singular TikToks, and even celebrities like Khloe Kardashian commenting on her posts- talk about reach!
Here are the takeaways of why this collaboration is so fabulous!
Lara’s creativity truly shines in her much-loved viral video series featuring her 80-year-old neighbours Josie and Charlie, who share their charming reactions to her adventurous outfit choices. Their latest video, celebrating this Burberry collaboration, has already reached nearly 5 million views, proof of Lara’s ability to make fashion feel fun, inclusive, and full of heart. We love that luxury brands are thinking outside the box and leaning into influencers who spread joy and connection!
When Lara joined 86, she told us that working with luxury brands like Burberry would be a dream come true. This campaign carries even deeper significance: Lara’s grandfather, a designer and tailor, once worked with Burberry himself. To see her now starring in a campaign for the very same brand is a true full circle moment, blending legacy, creativity, and emotion in a way only Lara could.
From day one, we saw her potential in the luxury fashion space, a creator with editorial-level styling combined with relatability and originality that resonates across audiences and gets people talking! A true PR move.
Before joining 86, Lara had completed just one paid collaboration. To now see her fronting a campaign for a global fashion house is an incredible testament to her authenticity, creativity, and drive. Proof that by standing out, setting your own trends and being unapologetically you, is truly the way to stand out and shine within the industry.
Since the AD has gone live, we have already seen a flurry of inbound work from brands wanting a piece of the magic and to partner with Lara and of course her lovely neighbours.
We couldn’t be prouder of how far she’s come and are honoured to be part of her journey. This milestone also marks an exciting step forward for 86, as we continue to grow our fashion and brand partnerships, connecting visionary creators with global names that value artistry and authenticity.
Here’s to many more dream campaigns coming true. 💫
