Meet Mel, who has been documenting the renovation of her Victorian house in Croydon, South London, for the past five years across social media and her blog. She specialises in creating beginner-friendly DIY tutorials that are easy to follow, covering everything from upcycles and IKEA hacks to full carpentry projects. Mel is candid about her journey, sharing her mistakes along the way to help her audience avoid making the same errors.
Her funny and friendly approach has endeared her to a loyal audience, and she frequently shares behind-the-scenes content on her stories, giving followers an authentic glimpse into her renovation process. In addition to her DIY content, Mel offers a diverse range of lifestyle inspiration, covering topics from skincare to fashion.
As a trusted voice in the DIY community, Mel’s engaging personality and relatable content make her a go-to resource for anyone looking to transform their space with confidence and creativity.
Case study
With almost 10K likes and shares continuing over a year later, Mel's bathroom makeover was a resounding success. The client has gone on to feature Mel's ad as an example of what they are looking to achieve when working with influencers and has been used on several occasions in their direct marketing.
Case study
Mel put her DIY skills to the test with the DIY makeover for B&Q. The content was highly engaged with and Mel has gone on to secure repeat work with B&Q, who remain a close partner for 86 Talent.
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