Meet Mel, a home and lifestyle influencer from Croydon, South London. As a recently single mum just entering her 40s, Mel shares a mix home DIY, home-hacks, travel, fashion and wellness content, geared towards empowering other women going through similar life changes.
Her funny and friendly approach has endeared her to a loyal audience, and she frequently shares behind-the-scenes content on her stories, giving followers an authentic glimpse into her home life both on her ‘mum weeks’ and her ‘single weeks’, documenting the highs and lows of single parenting and amicable separation.
Mel’s mission is to make other women feel confident to go it along – from DIY to solo-travel – and take time out of their busy schedules to feel good and take care of themselves.
As a trusted voice in the DIY community, Mel’s engaging personality and relatable content make her a go-to resource for anyone looking to transform their space with confidence and creativity.
Case study
With almost 10K likes and shares continuing over a year later, Mel's bathroom makeover was a resounding success. The client has gone on to feature Mel's ad as an example of what they are looking to achieve when working with influencers and has been used on several occasions in their direct marketing.
Case study
Mel put her DIY skills to the test with the DIY makeover for B&Q. The content was highly engaged with and Mel has gone on to secure repeat work with B&Q, who remain a close partner for 86 Talent.
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