Founded in 2022
Eighty Six was built on one simple belief: the best partnerships happen when the people behind them truly understand the creator journey.
Starting with a boutique roster of home and interiors creators, the name EightySix was inspired by the numerological meaning of 86 – a number said to bring prosperity to the home.
Since then, we’ve grown into a full-service influencer marketing agency, partnering some of the UK’s leading fashion, lifestyle and home brands while continuing to represent a carefully curated roster of exceptional creators, each one committed to being a good influence.
Everything we do is guided by our founding principles of integrity, inclusivity and individuality.
We work hard to empower our creators, working closely together on strategy and ensuring they feel thoroughly supported throughout their careers. That’s why we’ve championed a more transparent approach to talent management from day one, combining commercial expertise with practical guidance on everything from compliance and contracts to industry best practice. Our founder, Mel, started life as a in the legal world, so doing things properly has always been part of our DNA. We have always been steps ahead on important matters around IP, commercial music licensing, insurance and permissions required to properly protect creators (and the brands they work with) as their business grows.
What truly sets EightySix apart, though, is our people.
We’re proud to offer the strategic thinking and experience of a much larger agency, with the care, agility and personal service only a boutique team can provide. Our leadership team brings experience across PR, influencer marketing, media and brand partnerships, having led teams and delivered campaigns at some of the industry’s biggest agencies.
That means the person presenting your strategy is the same person delivering it. No unnecessary layers, no handovers and no passing you from department to department. Just experienced people, genuine relationships and partnerships that are built to last.
Big agency experience.
Boutique agency attention.
Welcome to EightySix.
Creator-founded. Collaboration-led.
The passion behind every partnership comes from our all-female team of strategists, relationship builders, creators and campaign specialists who understand both sides of the industry, and care about getting the details right. A diverse mix of skills meets a shared set of values – and a genuine love of what we do. Guided by individuality, integrity and inclusivity, we support creators, inspire brands and build collaborations, raising the bar for representation across the influencer marketing landscape.
